Seeing as everyone seems to be on social media these days, particularly Facebook, it does make sense that personalities and even companies and organisations want to be on it too. You may have a plan to get in contact with all these people, create a bigger fanbase, push out your product and services. All these plans may be great, but one of the biggest mistakes is not really knowing your audience, more specifically your target.
So while you may be keen to jump into Facebook, ask yourself: Is your audience really there and do you know how to reach them?
Cause while everyone may be online, getting their attention in the right place at the right time may be trickier than it seems. While Facebook and other social media sites have the option of you promoting your page to ensure they see your post the moment they log in, is that the right way to attract the audience that YOU want?
For example, while you may think that Facebook will have your target audience but as Facebook has such a vast audience to begin with, it may be harder to reach out to them amongst all the “noise” and clutter. You may be wasting your money trying to promote yourself on a platform where most of the audience may be indifferent to what you have to offer.
So how do you reach out to your specific target audience online? Here’s a few things to think about:
Who exactly is your target audience?
Are they the type to check their social media accounts for hours on end, constantly checking for updates? Are they the types who only check at a certain hour because that’s their only free time? Are they artists or music lovers, or maybe even bookworms or writers, who may be hanging out on a specific social media site?
Always be sure to know who it is you’re trying to reach out to. A lot of companies and organisations specifically tend to make this mistake. If your product or service is more B2B, or among an older generation who don’t depend on social media to get their work done, then it isn’t necessary to have a social media account to begin with. There is nothing to gain by having a Facebook page with over 10k likes, but little to no interaction. Which brings to…
What exactly are you offering your target audience?
Even if you do successfully get them to like your page, it isn’t an easy task to keep them engaged. Even if your target is youths, if all you’re offering is just random updates and news that do not interest them on Facebook, then it’s only a matter of time before they decide to “Unlike” your page, making you lose your gained audience.
Be sure to know how to utilise your social media platform accordingly to cater to your target audience. Because the most important aspect about using social media isn’t just you spreading out your information to the masses. It is about interacting. If you are unable to interact openly online, then social media may not be the platform for you or your business.
Where is your target audience?
While Facebook may be a good place to start, it’s possible that it may not be the right site for you. Consider the difference between Facebook and Twitter, how you need a different voice for these platforms, as they both contain a different set of audiences.
Depending on your personality and what it is you have to offer, like writing, art and even videos, there are plenty of social media sites, like Tumblr and Pinterest, who can help display your work and communicate to a proper audience better. And if your company or organisation can help these sort of people, or even selling products that may interest them, then you know you have an audience here straight off. Your audience may be checking Twitter more than Facebook too, and if that is so, then you should be working on your Twitter account more than your Facebook.
The most important thing about social media is interaction. It needs to be a two way communication. Honestly, a Facebook page looks dull and uninteresting if all you see is the page talking, but no one is responding. But in order to do that, you need to make sure you gain and continue to interact with your target audience.
Experiment if you need to by trying out the different online social media platforms, learn more on how people on the particular platform communicate and whether you feel comfortable there, as well as whether this is where your target audience is.
Once you have all these elements together, promoting your work, product or service would be easier. Be sure to respond to any queries, or even comments if you can!